SEO/SEM - a possible career?

Here's a little aside from the exciting world of hockey...

For those of you interested in developing marketable skills, the world of SEO - Search Engine Optimization seems to be a growing thing. I somewhat dismissed it as a flash in the pan, cool thing of the day for web guys and small businesses, but it looks like it's here to stay. So if your parents are poo-pooing your podcasting or blogging, tell them that you're preparing for your future career! It almost seems that there's not a lot of people knowledgable in the field at the moment according to this article.

Imagine giving a verbal command to your tv to watch the Canucks game and it automatically searching and turning to the channel. The days of the remote hog would be no more. That's the vision that this author has as a result of the news that Microsoft bought Tellme - a company which provides automated operator services, similar to Telus'. Searches would turn a whole new tide. Whoa.