Sweden's pumpkin face jersey

So Sweden's national team is named, Tre Kronor, which translates to "Three Crowns." I guess I'd known that the "Jersey that looked like a badly carved pumpkin" was supposed to represent the three crowns but couldn't they have taken a less literal approach in their jersey/logo design?

From Wikipedia, on Tre Kronor (a little history lesson):

Three Crowns, or Tre Kronor, is a national emblem of Sweden. Nominally they are three coronets ordered two above one which is present in the Coat of Arms of the Realm of Sweden. The history of this symbol isn't entirely clear. Most historians believe it was brought from Germany to Sweden by Albrekt of Mecklenburg in the late fourteenth century. The symbolism is in this theory believed to be a representation of the three wise men, also known as the three kings, that came to visit Jesus at the epiphany. Another theory is that the three crowns simply represented the three old kingdoms that joined to later form Sweden, Three crowns one kingdom. However, that theory is less widely accepted. Another theory is that the three crowns were leftovers after yet another failed attempt at creating a Scandinavian union and that the crowns represent the royal families of Sweden, Denmark and Norway. Swedes generally don't know any of these theories and what the symbol is believed to represent, and this is mostly a subject discussed among historians.

The crowns sat on top of the old royal palace in Stockholm, which was hence called Tre Kronor, and which burned down in 1697. Later, they were reinstated on top of the tower of Stockholm's City Hall, and (to some controversy) have come to symbolize Stockholm as well as Sweden as a whole.

Amazingly enough, now is an appropriate moment for this picture, (may it never find its way onto The Mattias Ohlund Appreciation Page).

Mattias' wife, Linda, would never approve of him going out in public with such bold primary colours. *shake head* Thank god the hockey world is less discriminating with bad fashion... for the players' sake.